“With music channels such as BET[Nyse:VIAB]and MTV[Nyse:VIA] showing more reality shows and less music videos, Def Jam is thinking about taking its artists to the movies. The label experimented with the concept in July by placing Rihanna’s single “Disturbia” in theaters as a preview to promote her album Good Girl Gone Bad: Reloaded.”

“It doesn’t just end with movies,” says Straughn. “There are other venues on the sports league side that in the next year you may be hearing about us doing business with, things that make a lot of sense and build more on what we’re doing now.” [StreetKnowledge]